What happens if a branded virtual product is trademarked in the Metaverse?

These trademark issues, handled without care, could diminish goodwill should consumers become disenchanted with the way the branded virtual merchandise is marketed in the metaverse. As is the case on social media now, a faux pas in the metaverse is likely to have immediate negative consequences for the brand.

How do I protect a trademark in the Metaverse?

It starts by filing a trademark application with the United States Patent and Trademark Office (USPTO). If you need to protect existing trademarks for product or service offerings in the metaverse, you still must file a separate application with the USPTO.

Why is the Metaverse important to businesses?

That potential for growth is one of the factors driving trademark applications that will protect existing brands in the metaverse. New trademark applications are also being filed with an eye on potential business opportunities in the new marketplace.

Should brands be protected in the Metaverse?

With that in mind, the laws required to protect brands in the metaverse will probably not need to be earth-shatteringly different from the laws we currently have,” says Julie Zerbo, founder of The Fashion Law.